Pictures and mini-bios of new employees and team members.A mention of an upcoming sale or offer, or an early bird coupon for that sale.An infographic you created (even better!). An interesting, industry-related infographic you came across.A roundup of your most popular products (fan favorites), blog posts, infographics videos or services from the week/month/year.A company recap of the year or an annual report (How many pizzas did your business sell? How many cups of coffee did your employees drink? How many lives did you impact? Warby Parker did a fantastic job with theirs a few years ago.).A summary of donations, funding or a small business grant your organization may have received recently.An industry-related podcast (by you or someone else) that you recommend.A milestone or anniversary for your company.A bulleted list of helpful, insider tips or DIY instructions related to your products, service or industry.A product/service demo or how-to video you’ve created.Frequently asked questions and answers (FAQs).An interesting and relevant blog post written by a third party.An educational blog post you’ve written, chock-full of advice.An upcoming event, trade show, workshop or festival you’re hosting, participating in, attending or sponsoring.Below, we’ve brainstormed 75 email newsletter content topics you can use now or in the near future: To keep these relationships going strong, plan to provide readers with consistent and engaging newsletter content. adults prefer that companies communicate with them through email? It’s clear that when someone signs up for your email newsletter, they like you and want to know more about you. “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them… The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can,” says the report.ĭid you know that 72 percent of U.S. And hopefully, they won’t see your name in the “From” line and click “This is spam.”įor those of you considering the URL option, just remember that you may have another child someday and is going to make a lot more sense than when Owen’s little sister comes along.Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, you already do.Īccording to the Nielsen Norman Group’s Email Newsletter Usability Report (based on 270 email newsletters across six countries), email newsletters create bonds. When these guys are old enough to open their inbox, they can read all the notes you wanted to send them when they were too young to understand. If you are committed to the paper-based method, you can check baby’s inbox from time to time and print your messages out. Of course blogging about them is another choice. This is how their lives will be documented. Screen-based communication is what our kids are going to expect. Let’s face it, handwriting in baby books is old school.
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